It has become an important media for the dissemination of all kinds of major public events. Mobile Internet promotes China’s economy, culture, education, life, social intercourse develop towards sharing, intelligence, scene oriented and value oriented. In the 39 th China Internet development statistics report on CNNIC shows: Until the December 2016, China’s Internet users reached 731 million, of which mobile phone users occupy the 95.1% of entire Internet users. Typical social media Products include: instant messaging services like Wechat and QQ, social networking services like Renren and Facebook, microblog services like Weibo and Twitter. Social media is “a group of Internet-based applications that build on the ideological and technical foundations of Web 2.0, and that allow the creation and exchange of user generated content”. With the rapid development of mobile Internet, more and more users are involved in the use of mobile applications as social media. In brief, in the product of mobile internet products, the commercial positioning, the scope of audience, the freedom degree and the number of phenomenal user are the four key factors which affect the product’s social experience. The results indicate that: (1) If the positioning of products is different, the arrangement and the design of the products are different as well as the social experience produced (2) if the audiences are different, the content structure of products and the social interactive methods are different, so is the social experience generated (3) the bigger the product’s freedom is, the bigger the negative social experience is (4) the bigger the number of phenomenal user is, the easier the negative social experience of product produces. The questionnaire involves five aspects including target users’ characteristics, product contents, ways of social interaction, privacy and security mechanisms and the review mechanism. Taking Wechat and Weibo as examples, this paper studies the influencing mechanism of social experience of the product which leads to group indifference by questionnaire survey.

There are many factors affecting the social experience of the product, such as the contents, UI design, interactive mode and communication method. Book series (LNCS, volume 10282) Abstract

Weibo ui browser